All premium juices can be called “Cold Pressed” but don’t be fooled – they are all pasteurized for safety. There is no one best way to process fresh juice. The best processing method depends upon the ingredients in the juice. Flash pasteurization uses quick heat to kill potential pathogens. High Pressure pasteurization compresses the juice to achieve the same result; however our research has shown that HPP is best used only on veggie blends with a low pH. We have done considerable R & D to achieve our Perfect Process™ system to optimize safety, flavor, texture, and nutrition for each product.