Obviously, costs would go up significantly for our customers and us if we switched to glass, but ultimately we decided to stay away from glass to help protect the environment. The weight and bulk of glass bottles would more than double the amount of fuel that we use to transport our juice. Increasing fuel usage is not the direction we want to take as we grow.

How about the new plant-based packaging? Even the so-called “PlantBottle” is very much a plastic, and is entirely non-biodegradable. It’s almost worse, because people think PlantBottle means you can throw it in the woods and it will break down, but it is chemically identical to HDPE, made with the same chemicals, but using plant oils instead of fossil fuels. It is a step in the right direction, but the misnomer causes more trouble than it’s worth.